A royal engagement.
Social campaign for jewellers Mappin & Webb.
This series of animations for Royal Jewellers, Mappin & Webb celebrated their engagement ring collection. Released across social media, the films showcased individual rings, each named after English Roses.
Working with beautiful illustrations of roses and jewellery from Antonio Soares, we initially produced eight short films. Each with pretty floral animation and matching ring.
Overall we made six different versions of every animation, creating optimised versions for mobile users and in-store. Delivering the animations in multiple formats for social media: 9:16, 16:9 and square. The films were also played in-store at the jewellers across the country.
After their success, the campaign was extended to a full season campaign. The new films showcase more of Mappin & Webb’s bridal jewellery. This campaign included a butterfly that we animated to fly across Mappin & Webb’s social channels.