University of Hull prepares sports coaches
to deal with doping.
The ADVICE app educates sports coaches about anti-doping values. Coaches watch these short films while working through five modules on the app. Each animation illustrates different scenarios around fair play and substance use that coaches may encounter. After watching the animations, they are then encouraged to consider their views on each subject.
We designed and animated the four films for the project team headed up by the University of Hull. The rest of the team are from right across Europe so the app is available in multiple languages. As a result, we couldn’t include any text or voiceover in the animations to help illustrate the stories. That meant we pushed the narrative of the animations through sound design, combining different sound effects and music tracks for each.
Based on the story outlines from the University and existing ADVICE branding, we developed an approachable and warm look for the animations. Likewise, we used the character design to help emphasise their emotions and actions, for example playing up each character’s reactions to the scenarios.