How do we make an animation?


15 March 2020


Amy Garrod


Industry, Studio

Animation comes in all shapes and sizes. No two projects or clients are the same. But we do have a general process that takes your brief right through to animation. If this is a new adventure for you, or you’re just nosey about how we do things, here’s an overview of how we get ideas moving.


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We create a timeline, tailored to your brief, so you know how the project is progressing and what it looks like each step of the way. Bringing your message to life is a collaborative process, so we get your input from start to finish. We’re here help you get the most out of your animation and our production team will guide you through every stage of our tried-and-test process. We get your feedback after each step so there’s no surprises at the end and the film is even more than you hoped for.

1. Brief & creative development

We ask a lot of questions. Promise we’re not trying to be a nuisance, it’s all about getting a complete understanding of your project. That way we can make sure we’re producing a film that perfectly fits your purpose, audience, brand, budget and timeline.

Once we’re living and breathing your brief and brand, we’ll craft a creative approach or two just for your project. Then we get your thumbs up on style and budget before it’s full steam ahead.

2. Scripting & Style frames

Whether it’s a voiceover or text on-screen, we always start with a script. We’ll work with you to create a winning narrative for your film, based on the brief, your brand’s tone of voice and any existing content you might already have.

Meanwhile, our design team will carefully create style frames to show you how we imagine the final animation. They might include illustrations of the characters or scenes. Whatever is relevant to your project. This gives you a chance to check out the design style before storyboarding.

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3. Storyboarding

Pens and paper (and computers, and scissors, and cameras) at the ready. Next, we design and illustrate all of the visuals and explain how they’ll complement the script. We write a short description for each frame that describes how it will move, alongside the relevant line of the script. From this, you can see how the whole animation will look before we start making it move.

Depending on the project, we might create a sketch storyboard first. These line drawings show the type of shots and our initial ideas before we get down to fully designing each frame.

After we’ve started animating, it gets trickier to make changes to the designs. We hope it’s love at first sight. But to be on the safe side, we suggest everyone who needs to approve the film reviews this. That way, we can change any background colours, or a character’s outfit or anything else that’s not setting your heart on fire.

4. Voiceover & Music

While we’re storyboarding, we’ll also find a range of marvellous voices and music tracks to suit your film’s mood. You may have a clear idea of the sound of the film. Or even have a voiceover artist in mind. Either way, we’ll be on hand to find the right solution for you.

When you’ve chosen a voice, we’ll record the script so that we can time the animation to it perfectly.

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5. Animation & Sound Design

This is where the magic happens. It’s time to get those designs moving. All the stages were preparing us for this, and now we can focus all our attention on creating an animation full of wonder, down to the tiniest detail.

After animation, we concentrate on crafting sound effects. Through sound design, we set the tone of the animation by increasing personality and energy.

6. Delivery

Finally, we give your animation one last polish and voilà! It’s time to let it out into the world for all, or at least your audience, to see.

We deliver final version, ready for wherever the film is being played. We already know this because of all those questions we asked at the start. If it’s going online, we might create some short cutdowns for you to sprinkle across social media. If it’s for a massive screen, we might also give you an extra-high resolution version that will look tip-top.

Phew! That’s a wrap. We can all feel proud of your marvellous new films.

If you have a question about how animations are made or want to find out more, then get in touch with us. We can’t wait to be part of your motion journey.

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At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.

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