4 March 2024
Before we bring your message to life with magical motion, we always create style frames and mood boards for all of our projects.
All animations are different. Everything we create is bespoke for you and your brand. And style frames make sure everyone’s on the same page, right from the start. Here’s why we think it’s a crucial step in the process:
Style frames are a perfect visual reference and guide for the overall look and feel of the animation. They help establish the creative approach, so you can see the colour palette and textures, as well as character, icon or typography style.
It’s also an early chance to get your feedback. Style frames bring the proposed visual concept to life so you can feedback and changes can be implemented.
They help with the creative process. We can explore different visual approaches and make decisions based on brand guidelines, target audience, project objectives and aesthetics. Style frames help us refine and finalise the visual direction before getting stuck into full storyboard production.
We’re firm believers that investing time in creating style frames can save significant resources in the long run. By defining the visual style early on, we can avoid major revisions during the animation production phase.
Easier for you. Easier for us. More cost-effective production all around, with even better results. Everyone’s happy.