Animating a new NHS brand

Date:

30 November 2023

By:

Amy Garrod

Topics:

Studio, Updates

Brand consistency helps you stand out. So with strong new branding, SWLSTG NHS Trust asked us to help get their brand moving by creating a set of animated templates for all their video content.

We helped South West London and St George’s Mental Health NHS Trust increase brand awareness across their video communication with this set of animated brand assets and templates. Our graphics help the team bring consistency to all their video content no matter who is creating the video.

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Following a striking new rebrand, SWLSTG asked us to develop assets that the internal team can use simply and effectively in their video communications. This included a logo animation, opening and closing graphics, transitions, as well as name straps for any filmed content. The team are now using the graphics across the web, social media and event films, helping the audience buy into the new brand.

This kind of thing is great when your team has some understanding of Adobe software, but just needs that added flourish an experienced animation studio can bring to the brand. We created customisable templates that were easy to work with, and suitable for even the novice After Effects user. And we’re delighted at how they’ve been received.

“Working with Little Motel was a real pleasure. The whole process was incredibly smooth, they took our brand assets and turned them into some amazing motion graphics. They understood exactly what we wanted and brought it to life in ways we hadn’t thought possible. We’re really excited about how everything turned out!”
Kieron ParadineSenior Designer, SWLSTG

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At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.

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