We’re really excited to welcome you to the next chapter of Little Motel. It was time for a new website and branding overhaul, a refresh that better reflects our growth as a business. Inclusion, collaboration, and creativity have always been at our core. So, we’ve put those values at the heart of our rebrand. The brand evolution brings together our history, experience and passion, reflecting the unique and exciting ways that we get our clients moving.
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We worked with Gaz Battersby & Stephen Griffin, who have created a beautiful and consistent look and feel for all our channels. The fantastic new visuals are built from our clear vision for Little Motel and the direction we’re heading. We couldn’t be happier with how it’s turned out. This represents us, our team and our work in the way they deserve. It gives the business a modern update, but also gives us a platform to grow and flourish with.
The logo glyph has been tweaked and perfected without losing touch with our core Motel motif. In fact, this is a perfect metaphor for the rebrand as a whole. The Motel represents our open and inclusive values with it’s open doorway and it’s small but mighty team and operational structure. This updated version of the Motel Glyph has seen us tidy up the lines and perspective and simplify its overall execution into something less cluttered, accurate and more modern.
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Our new strapline, ‘In motion together’, wonderfully combines our values of collaboration and partnership with creatives and clients alike. It emphasises our passion to breathe movement into any key message. Through motion and animation, we evoke an emotional reaction from audiences while delivering a positive business result.
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A lot of hard work has been put into getting this right, and we can’t wait to put the new branding and website to use for years to come. We’re looking forward to building new partnerships and crafting quality work together. Be a part of our journey, get in touch to discuss how we can help you.
