Why you need a strategy


11 September 2023


Amy Garrod


Industry, Studio

All good animations start with a great strategy. Whether you’re making a film as part of a wider campaign, or it’s a standalone explainer, we’re here to make developing an animation easy and help you get the best results for your investment. We believe that at the heart of all great projects is a strong partnership. So to make sure that your animation is a success, we first need to get to know you and understand the problem that this project will help solve.

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Before we start talking about creative approaches or finalising budgets, it’s important we develop a strategy for your animation. This could be in the form of a simple half an hour kick-off meeting, all the way through to a workshop day to discuss the ins and outs of our process and how you can use animation across your marketing. Here’s why this important step sets us on the road to success.


By taking a step back from the end outcome, we can focus on finding a solution to your communication challenges. It might be that animation isn’t what you need at all, or the type of animation is different to what you first imagined. We’ll find out what you want your audience to think, feel and do after watching. Then using our expertise in animation and telling stories, work together to devise the strategy to deliver this.


If you have a budget in mind, we’ll work together to decide how to get the most out of it. Is a social campaign most important or would a longer explainer be better for your audience? If you’re new to animation and you have no idea what budget to allocate, we can help you work this out based on what you need and what’s best for your business. An honest, open conversation makes sure we all have the same vision right from the start.

Brand consistency

We get to understand your bigger brand picture. Not only your tone of voice and brand personality but also the context around the film. We’ll consider where best for the film to play out as well as the other content you have surrounding this message, for example, a web page, a social campaign or an event. Through this, we make sure that what we deliver sits within your wider marketing plan. This also gives us an opportunity to see where different assets and animations could complement other parts of the campaign, for example developing a set of consistent character designs.

Delivering value

We’ll also make sure you get a greater return on investment. Planning at an early stage gives you more content that you can use for longer, across more channels. By looking at the bigger picture, we can deliver value, not just in the short term but long term too. This focus means we make sure your budget works as hard as possible for you and delivers results.



After we’ve discussed and put together the animation strategy, we can plot out the deliverables that best suit. Then we’ll develop a creative approach that will delight audiences and stakeholders alike. Ultimately we want to create something that delivers the aims and ambitions of your project, on budget – and make your life easier in the process. Whether you’ve never commissioned animation before, or you’re a seasoned pro, whatever stage you’re at in the process, get in touch to book a call and we can get started working out your strategy.

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Everybody’s welcome at Little Motel

At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.

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