Brake step up for safe streets
during Road Safety Week.
Working with road safety charity, Brake, we created this animation to explain safe systems, as part of Road Safety Week. We developed an animation style that mixed stop motion with digital 2D and 3D animation. The clean and crisp look was influenced by our previous work with Brake and encyclopedia publishers Dorling Kindersley.
It was a lot of fun taking a trip down memory lane with some of our favourite childhood toys. After planning out each scene, we collected together toy cars, trains, road signs and people for the animation, and took photos of each in our mini green screen studio. We captured short stop motion sequences of the toys walking and interacting with each other. Then we added our film’s ‘stars’ into hand-drawn street scenes, complete with paths and cycle lanes to illustrate what safe roads look like.
Brake developed a script that would work for a diverse audience including schoolchildren, teachers and road safety professionals. Our team then found a fantastic young voiceover artist, aged only eight, to bring the story to life.
The film was released across Brake’s social media. We really enjoyed learning how safe vehicles, safe roads, safe drivers and good post-crash care can prevent road crashes and save lives. Watch another film we’ve made for a charity here.