In this motion design animation, we follow the ways The Charity for Civil Servants support civil servants through every step of their career. We illustrated this story showing key life milestones from the first induction to a new job, all the way to retirement.

We kept the main text script simple at the top of frame. Then within each scene, we built text into the motion design environment. This text reveals the many ways the charity helps civil servants, while perfectly complementing the main narrative. 

The film lives on The Charity for Civil Servants’ website and social media. So, we delivered the film in square, portrait and landscape. That way, it could be used across all their channels and feeds.