Funding for the future
with University of Leeds
Do you know where your bank is investing your money? And what difference does your money make to our world and the environment? These were the thought-provoking questions that researchers at the University of Leeds put to us in this explainer animation.
Collaborating with the School of Sociology, our film introduces their research findings to make them easy to understand and accessible to local authorities and the general public. The ‘Financing for Society’ project developed a community crowd-funding project through Community Municipal Bonds (CMBs). They are an alternative to using high street bank services. Our explainer animation describes how they benefit local authorities and communities across the UK.
We worked with the project team to develop a script that was clear and concise for the audience. First off, our team dived into all the research content to craft a narrative suitable for a general audience, explaining technical language and jargon. Then the script was brought to life by a warm and friendly voiceover. The quick overview encourages viewers to learn more about the research and trial CMBs in their local authority.
Next, to complement the narrative, we designed abstract visuals to illustrate money flowing through communities. As the money flows in through the CMBs, our communities grow and prosper. These designs helped us visualise these complex financial concepts.
The explainer animation was released across Twitter and other social media sites alongside the research. We loved getting under the skin of this technical but topical subject.
This is truly EPIC. I’m blown away by how this has turned out. The final edit, with all those little extra touches have really added something extra and lifted the whole 3 minutes. Huge thanks to the team!