How do you make safety briefings interesting? That’s the challenge Earl Films gave us for the World Glaucoma Congress.

Adding humour to the animation by playing with action-movie tropes helped us to jazz up the mundane. We used striking camera-angles, dramatic lighting, and even a nod to a certain Martini-sipping spy.

The animation was screened at the beginning of sessions during the 4-day congress for experts in glaucoma research and clinical practice. Each year, people travel to the event from over 75 countries, so we were happy to help keep things running smoothly.