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Azzuu – UCI
Name of project
UCI Cyclo-cross explainer animation
Audience
International cycle fans watching UCI World Cup
What we did
Design & animation, character animation, project management
Deliverables
Square and landscape 60-second film
Collaborators
Agency Partner: Azzuu
Play
Introducing flagship cycling event to a global audience.
The problem
Leading sports content creators, Azzuu came to us because their client UCI needed to create some characterful content to explain the cyclo-cross mixed relay. The explainer animation needed to be both informative and entertaining, breaking down the rules of the event.
Our solution
We created a punchy explainer animation that’s high energy and gives the audience a taster of this frenetic event. From a script and initial storyboard from Azzuu, we crafted a look and feel that fitted UCI’s branding and the personality of cyclo-cross. It was also important to illustrate the technical details of cyclo-cross accurately. In the bike designs, this included attention to tyres and handlebars. The team then developed different race course environments to highlight the mixed terrain throughout the event.
Delivering amazing results
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13,000views
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Thousandsof social likes
Pause
Pedal to the metal.
Cyclo-cross takes place in gruelling, muddy, winter conditions. To reflect this, we developed an angular character style. The straight, rigid lines throughout the designs create a tough tone. Then, the team kept the colour palette limited with pops of UCI’s core colours to bring brand recognition to the film. As an international event, with riders from across the globe, we also made sure our characters were a diverse representation of the cycling community.
Pause
The Little Motel team were brilliant to work with and instantly understood the brief and what we needed. Their attention to detail, flexibility, and passion for what they do resulted in a great animation piece, and a client who was incredibly happy with the results.— James Newbigging Account Manager Azzuu
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