Social ad campaigns launch new collection for royal jewellers
Azzuu – UCI
Name of project
UCI Cyclo-cross explainer animation
International cycle fans watching UCI World Cup
What we did
Design & animation, character animation, project management
Square and landscape 60-second film
Agency Partner: Azzuu
Introducing flagship cycling event to a global audience.
Leading sports content creators, Azzuu came to us because their client UCI needed to create some characterful content to explain the cyclo-cross mixed relay. The explainer animation needed to be both informative and entertaining, breaking down the rules of the event.
We created a punchy explainer animation that’s high energy and gives the audience a taster of this frenetic event. From a script and initial storyboard from Azzuu, we crafted a look and feel that fitted UCI’s branding and the personality of cyclo-cross. It was also important to illustrate the technical details of cyclo-cross accurately. In the bike designs, this included attention to tyres and handlebars. The team then developed different race course environments to highlight the mixed terrain throughout the event.
Delivering amazing results
Thousandsof social likes
The Little Motel team were brilliant to work with and instantly understood the brief and what we needed. Their attention to detail, flexibility, and passion for what they do resulted in a great animation piece, and a client who was incredibly happy with the results.— James Newbigging Account Manager Azzuu
Everybody’s welcome at Little Motel
At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.