Introducing flagship cycling event to a global audience
Health Education England
Name of project
Freedom to speak up guardians
Internal audience of NHS professionals at all levels
What we did
Project management, research & concept development, visual development, scripting, design & animation, sound mix & design
90-second animation & subtitled version
Playful personalities support speaking up across the NHS.
We helped introduce the new role of Freedom to Speak Up Guardians to NHS colleagues with this character animation. Health Education England, part of the NHS, needed the Guardians to feel approachable so colleagues from all across the NHS would feel confident speaking up. The character animation is shared with staff when they first start a new role in the NHS.
Our pack of playful personalities humanised the complex topic of speaking up when something isn’t right in the workplace. Using humour, we brought warmth and friendliness to this complex topic, making it more reassuring and memorable. Our script focuses on the emotions that people may feel before speaking up. Then the colourful non-human characters bring a splash of whimsy while not making light of workplace misconduct.
Delivering amazing results
More than 5700views online
Bags of character.
To bring the Guardians to life, we developed a minimal style with bold 2D characters. The characters add a lightness to the messaging through the subtleties of their design and animation. The pacing and timing was an essential aspect of the narrative. So once we had created sketch storyboards, we then put them in a sequence with the voiceover and initial sound design to show the movement of the whole character animation.
Thank you so much for your flexibility, our timelines are always shifting but you have been accommodating throughout. Everything has been great, really appreciate your attention to detail and understanding of the brief.— Dipika Patel Senior Communications Manager Health Education England
Everybody’s welcome at Little Motel
At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.