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Mappin & Webb
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Homesearch
Name of project
Brand awareness campaign
Audience
Estate agents looking to super-charge their lead-generation
What we did
Scripting, research & concept development, visual development, design & animation, project management
Deliverables
One explainer animation, Three 30-second social animations
Collaborators
Source Marketing – PR Agency
Play
Raising the profile of property tech pioneers.
The problem
Homesearch, the leading property data and estate agent prospecting platform needed to grow their brand awareness and increase lead generation. So we collaborated with PR agency, Source, for this social campaign.
Our solution
Our snappy brand animations introduce Homesearch, by explaining what they do and how they help estate agents. The films showcase the brand colours and icons while revealing some of the key features of the platform. Our designs build on existing marketing assets for consistent brand recognition. And this has helped Homesearch stand out from the competition.
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Slick demo explainer.
The fast-paced text caught the audience’s eye and helped us deliver the message fast. The films were shared by brand champions across their social media, spreading the word about Homesearch far and wide. We followed this with a slick explainer highlighting Homesearch’s key features and functionality with a stylised demo film. This signposts how the platform helps estate agents win more business.
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Thank you for all your hard work on this! The animations are awesome and it was so lovely working with you. Thank you Team Little Motel!— Nikki Anderson Chief Marketing Officer Homesearch
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Everybody’s welcome at Little Motel
At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.
