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Dock St. Brewery
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Marshalls – Lunar
Name of project
Lunar product launch
Audience
Domestic and commercial landscaping customers
What we did
Scripting, research & concept development, visual development, design & animation, project management
Deliverables
90-second animation
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Promoting innovative new paving product.
The problem
We helped the UK’s leading hard landscaping manufacturer, Marshalls plc. launch their latest paving product, Lunar. This 3D product animation reveals the distinct benefits of the paver, including visualising its patented colour application process. The manufacturing process is complex and difficult to capture, so simplifying it with animation was the perfect approach.
Our solution
Our 90-second animation breaks down Lunar’s innovative features. Through elegant 3D designs, we could focus on the subtle details of Lunar that may be missed at first glance. The succinct animation depicts the unique three-colour application technique, showing how the pigments combine to create Lunar’s harmonious tones, completely unique for every paver.
Delivering amazing results
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3.5 %click through rate
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Next generation paving.
Modern text annotations emphasise the customer benefits, clearly highlighting why Lunar block pavers are perfect for customers. To showcase Lunar’s all-weather durability, the team illustrated the seasons with slick line designs. Then zooming into the paver, we give customers a unique view of the chamfered edges, a small detail that makes their installation hassle-free. This all encourages customers to find out more about this exciting product. It’s also been shown at local and national events up and down the country, in new customer presentations to help obtain new business.
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Little Motel have been a dream to work with. Their production process has been second to none and we felt well informed throughout the entire process. The final output speaks for itself – an exceptional piece of video content that has helped us turn a commodity product into a forward-thinking, exciting new addition to our portfolio.— Ruby Ribbons Trade Marketing Manager Marshalls Plc.
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Everybody’s welcome at Little Motel
At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. With a combined 35 years of best-in-class creative output, that always gets results. Our small team of passionate and skilled individuals deliver campaign changing outcomes that really make the partnerships we forge with our clients effective and long-term.
