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Yorkshire Marine Nature Partnership
Celebrating the nature of the Yorkshire Coast
Marshalls – Biodiversity
Name of project
How to encourage biodiversity in your garden
Audience
Gardeners, no matter the size of their outdoor space
What we did
Visual development, scripting, design & animation, project management
Deliverables
One-minute animation, with event and social versions plus a portrait cutdown for social ads
Play
Promoting wildlife in gardens for climate-conscious landscapers.
The problem
Hard landscaping suppliers, Marshalls asked us to help them shout about the ways their customers can increase biodiversity in their gardens. The explainer animation was used on their stand at BBC Gardener’s World Live at the NEC, dedicated to sustainable garden choices. To increase the animation’s longevity, we created a version for the event and another for Marshall’s social feeds.
Our solution
We shared some simple tips to help increase biodiversity in your garden. Using Marshalls’ brand colours, we developed bright, friendly designs showing different scenarios in different garden styles. This all grew engagement with environmental landscaping choices, showing that encouraging varied wildlife into your garden is achievable for the audience, no matter the size of their garden. The accessible style reflects the approachable tone of the script, making biodiversity relevant to everyone.
Delivering amazing results
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4-dayevent
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100,000visitors
Eventful animation.
BBC Gardener’s World Live is one of the UK’s largest consumer gardening events for visitors to discover garden inspiration and advice. It’s packed full of fantastic suppliers, so our animation was eye-catching and helped the Marshalls garden stand out to visitors walking past. The film complimented Marshalls’ Sustainability garden, helping build brand recognition and showcase their landscaping products. It was really well received, helping homeowners to consider nature with their landscaping choices.
Pause
Marshalls and Little Motel have a great working relationship. I’ve always appreciated the creativity of the work Little Motel does for us and they’re a really great supplier to deal with. Even when we have a quick turnaround – we always get what we need and more.— Grace Thornton Commercial Marketing Manager Marshalls Plc.
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Everybody’s welcome at Little Motel
At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. With a combined 35 years of best-in-class creative output, that always gets results. Our small team of passionate and skilled individuals deliver campaign changing outcomes that really make the partnerships we forge with our clients effective and long-term.
