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Leeds Playhouse – Wendy
Enchanting TV ad increases Christmas ticket sales
Unipol
Name of project
One less bag – Waste reduction campaign
Audience
Students moving out of their rented houses
What we did
Visual development, design & animation, project management, sound mix & design
Deliverables
Three versions for social and in-store video wall, designs for additional social posts
Play
Encouraging students to reduce the rubbish they leave behind.
The problem
As Unipol’s animation partner, we’ve built a relationship so that we understand their audience and brand. For this 2D animation, Unipol needed to encourage students to reduce their rubbish when moving out. An enormous amount of waste is generated during the student tenancy changeover period. So it was important to engage with students across the UK and provide them with support to help lower waste.
Our solution
Our nationwide campaign was posted on their social media, website and shown in their housing hubs in the run up to the student house changeover period. The tone is friendly and helpful without condescending or judging viewers. Our team created a vibrant colour palette so the 2D animation is bright and eye-catching for students scrolling through social feeds or walking past the housing hub wall. As well as the films, Unipol used the designs in a full digital campaign. This brought a larger audience to the message, helping decrease even more waste.
Check out the results
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2000views
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1month campaign
Pause
A campaign with zero waste.
For maximum engagement, the text script uses a mix of bold fonts to draw attention to key information. We kept the script short and concise so it was easy for viewers to take in. We also designed the visuals to be clear and easy to understand. The flowing brush stroke was designed to help the film move seamlessly along, highlighting the clear actions students can take to reduce waste.
We hadn’t commissioned any animation before and Little Motel were very helpful in guiding us through the whole process from script creation to approval, making sure we were able to get what we wanted and providing advice on how things could be improved.— Andrew Livesey Assistant Chief Assistant Chief Executive – IT and Communications Unipol
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Everybody’s welcome at Little Motel
At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.
