Strategic Motion For Modern Marketing.
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Whether your team has little experience with motion and animation, or you simply need an extra pair of hands, I work alongside you to bring clarity, direction and confidence to the process. I'm happy to work with my clients on either a day rate, a per-project fee or retainer basis. Alongside hands-on production, I offer creative strategy consulting for in-house teams, and one-to-one coaching for creative freelancers and studio owners working through the parts of running a business that don't come naturally.
Explainer animation to help students sign contracts
An excerpt from an explainer animation for student housing charity Unipol, breaking down what new tenants need to know before signing a rental contract. A mixed-media style, combining photography and real contract pages with bright colours, graphics and paper texture, keeping it mature and engaging.
Animated social advert to recruit new teachers
A series of six animations for Bradford for Teaching, each built around a teaching ambassador's story to show the rewards of teaching in the city. Green screen interviews combine with bright hand-illustrated text and evolved brand colours, helping the films outperform anything before them with over 100,000 social views.
Explainer animation for online and social
A 3D animation for road safety charity, Brake, using a range of road environments to highlight why driving at safe speeds matters. The 3D approach gave flexibility with camera moves and perspective, from speedometer close-ups to full road layouts, plus three cut-down edits released during Road Safety Week.
TV advert to promote Christmas ticket sales
A 30-second TV ad for Leeds Playhouse's Christmas production of Wendy & Peter Pan, helping drive a 24% uplift in ticket sales. Taking the animation from concept through to Clearcast approval and Adstream delivery, ready for broadcast on ITV, Sky AdSmart and video-on-demand.