We’re proud to announce that we’ve pledged that Little Motel will decline any future contracts with fossil fuel companies, trade associations, or front groups.
The biggest part of any agency’s pollution footprint is the work they do for their clients — and the footprint of fossil fuel clients is massive.
While the fossil fuel industry is failing to pursue a clean energy transition, they are investing in marketing false solutions and greenwashing. This dilutes the impact of genuine effort to make change by other businesses.
The scientific consensus is that fossil fuel advertising and PR are contributing to the climate emergency. One campaign with the wrong client can wipe out years of our agency’s sustainability gains. Shifting away from fossil fuel clients is an opportunity to lead our industry into a better future.
Becoming a signatory to the Clean Creatives initiative shows our commitment to doing business the right way, and to a future free of fossil fuel pollution. You can learn more about the growing initiative here.
Being a responsible business and doing things the right way is a fundamental part of our beliefs at Little Motel. This commitment is another exciting step in our journey.Matt CochraneStudio Director
