NHS England
Playful personalities support speaking up across the NHS
Name of project
Little Motel 7th Birthday animation
What we did
Research & concept development, visual development, scripting, design & animation, project management
Deliverables
30-second animation across web and social
Collaborators
Sound design & mix: Jack Lewis
It’s been our ethos from the beginning to create quality work by pushing our skills and experimenting. So what better way of celebrating that than our latest studio project, an ode to the mystical number 7. We created an action-packed 30-second motion design animation to mark seven years of Little Motel. The film counts through the years using abstract references to the Adobe After Effects interface, whether that be the timeline, the curve editor, or rigging plugins.
Kris & Tom worked closely together, bouncing inspiration and experimentations amongst each other to develop the overall narrative flow. This teamwork led to a blend of their individual styles, creating something completely unique that reflects our culture and the fun we have working together. We began with simple shapes such as the diamond and the keyframe in the sketches. From there, it was a visual journey to reach the final motion design. Then once we were animating, if an idea didn’t work, then it took teamwork, research and a little experimentation to find what worked best.
At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.