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NHS England
Playful personalities support speaking up across the NHS
Brake
Name of project
Speed Limits Not Targets campaign
Audience
Drivers in the UK & social media users
What we did
Creative development, script editing, design & animation, 3D animation, project management, sound mix & design
Deliverables
Full explainer animation and three social cutdowns
Play
Highlighting why speed limits are essential for Road Safety Week.
The problem
We have an ongoing partnership with global road safety charity, Brake, helping to explain important issues for Road Safety Week. For this film, they wanted to explain the importance of always driving at safe speeds, whatever the road type. Our challenge was to show the unique road environments from a range of angles to highlight their individual features.
Our solution
We produced this 3D animation to clearly inform drivers why different roads need particular speed limits to keep everyone safe. The film launched at Road Safety Week, online and across Brake’s fleet network. 3D gave us the flexibility of camera moves and perspective shifts. We followed a driver’s journey, moving from the perspective of the windscreen seamlessly to a bird’s-eye view of the road. That meant we could easily show the speedometer in the car as well as each road layout.
Delivering amazing results
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Over 1500views
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97% clientsatisfaction score
Pause
A bit more about the project.
Our bespoke road designs emphasise the key road details that make the speed you drive so important, from cyclists around bends to the central reservation on the motorway. As well as creating cars, there were a lot of other road-users to show throughout too. We designed a set of flexible 3D characters. Then the team animated a personalised loop-cycle for each character, so we could easily add them into different road environments, ready to walk and cycle across each scene.
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Little Motel are responsive, professional, good with communication and always deliver on schedule. The campaign has been really well received.— Sophie Dilley Managing Editor Brake Road Safety Charity
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Everybody’s welcome at Little Motel
At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.
