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Dock St. Brewery
Raising the bar for local breweries
Saltaire Brewery
Name of project
Rebrand launch
Audience
Beer fans, both old and new
What we did
Research & concept development, visual development, pre-production, filming & directing, edit, sound mix & colour grade, design & animation, project management
Deliverables
One brand film and cutdown edit, one teaser animation
Collaborators
Camera – Rich Bennett & Jimi Lund
Sound – Adam Nabarro-Steel
Play
Launching a new brand and range of beers.
The problem
Saltaire Brewery is a much-loved Yorkshire brand, with international acclaim and delicious beer, so we were honoured to help them launch their brand refresh. Accompanying the new look, we also helped launch four new beers.
Our solution
The film brings beer fans along on Saltaire’s journey. We recorded the voiceover on location at the Brewery with the Saltaire team to give the film a personal, authentic touch. Our team spent three days filming capturing all the magic that goes into a Saltaire beer. The film was released over Saltaire’s social media channels during their nationwide launch events, giving customers a chance to hear the story behind the update.
Delivering amazing results
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36000 +views
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200shares
Pause
Brewing up intrigue.
In the run-up to the launch, we also produced a fast-paced 10-second teaser. The challenge was to build intrigue, without giving away too much. With fast-cuts and quick text graphics, it caught the audiences’ eye as they scrolled through their social media. We optimised the film for social with square and 16:9 versions. The animation went down a storm, brewing intrigue with over 2,300 views in the two weeks running up to the launch.
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It was brilliant working with you. We all really appreciated you pulling out the stops to make these films happen. Thank you so much!Saltaire Brewery
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At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.
