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Marshalls – Biodiversity
Promoting biodiversity for climate-conscious landscapers
Business Waste
Name of project
Introducing Business Waste
Audience
B2B customers and leads
What we did
Research & concept development, visual development, scripting, 3D animation, character animation, design & animation, project management
Deliverables
1 x 2-minute explainer, 4 x 30-second cutdowns, 3 x 10-second ads & thumbnails.
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Introducing Business Waste to B2B customers.
The problem
Business Waste offers a whole host of services to help organisations save money on waste collection, disposal and recycling. So they needed a quick and easy way to explain that. No matter what waste a business produces or where in the Sales journey they are, the animations needed to explain all their services effectively and help Business Waste win new clients.
Our solution
Our two-minute animation explains all the reasons potential customers should choose Business Waste. Encouraging them to get in touch and find out more about Business Waste. The main explainer perfectly fits on Business Waste’s homepage and in meetings with potential clients.
To make the animation work as hard as possible for them, we planned and created lots of shorter content from the main film for different purposes. So, as well as the main explainer, Business Waste’s Sales team were armed with a full campaign’s worth of assets to help bring new customers on board. Four 30-second versions focus on certain services for their social media and website. Then, to raise awareness and understanding of Business Waste to brand new potential leads, we created three 10-second social ads.
Delivering amazing results
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7social ads
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15design visuals
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A clean creative.
This was the first animation that Business Waste had created with their branding, so we helped set a brand style for animation and design, developing visuals they can use on their website and future films.
Mixing 2D and 3D created a unique style that kept their minimal and formal brand look but helped us bring Business Waste’s varied services to life. We designed a mix of buildings and businesses to show that Business Waste are ready to collect clients’ waste, regardless of the types of waste they produce. We explored the full potential of perspective and camera angles, adding that extra depth to the visuals, too.
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Everybody’s welcome at Little Motel
At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.
