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Mappin & Webb

2d animation motion graphics design studio 3d agency leeds yorkshire manchester

Name of project

Designer jewellery social media animation campaigns

Audience

International lovers of fine jewellery

What we did

Concept development, design & animation, versioning

Deliverables

47 bespoke graphics, 168 deliverables across web, social & in-store

Collaborators

PR agency: Prohibition PR
Rose illustrations: Antonio Soares

Play

Social ad campaigns launch new collection for royal jewellers.

The problem

We collaborated with Prohibition PR to promote royal jewellers Mappin & Webb’s new engagement collection. The social media animations bring graceful detailing to their product imagery.

Our solution

Our social ads launched Mappin & Webb’s range online and in-store. We created six different versions of every animation, creating optimised versions for Instagram feeds and stories, as well as Facebook ads and in-store screens across the UK. Following the success of the first collection, the creative was extended to a whole season campaign. We then developed an illustrated butterfly that effortlessly flies across their social media channels.

Delivering amazing results

360,000+

views
800+

social likes

Pause

Social butterflies.

For the first social media animation campaign, we worked with beautiful hand-drawn illustrations of roses and product imagery. We crafted a series of elegant floral animations bespoke for each new product.
We then evolved this to create a further 34 ads, reusing assets alongside developing a series of sketched butterflies. The butterflies glide between products, drawing attention to subtle design details as well as bringing cohesion to Instagram carousel posts. We also animated a set of seasonal graphics to celebrate Valentine’s and Mother’s day.

Pause

Everybody’s welcome at Little Motel

At the heart of our boutique motion and animation studio is a passion to connect and understand our clients. We’re a small team of dynamic and skilled people delivering campaign changing outcomes. Working together, the partnerships we forge with our clients are effective and long-term.